Fromritu’sdesk
Toyou
I 🔍 explore, learn, think, build taste, and 🎨 design to shape experiences that help people make decisions faster — with a ✨ spark of delight. My background in computer science 🎓 taught me to read a problem before reacting to it. To ask what's underneath before deciding what goes on top. I iterate, not to polish, but to 🧪 pressure-test. Somewhere in that process, the right answer usually shows up.
Selected works
Re-architecting how 10M+ investors discover wealth products
A subscription-first model tanked user sentiment. I rebuilt the app's information architecture and explore experience.
+73NPS points
~15%Product discoverability
Fixing portfolio trust for millions of mutual fund investors
2–3% of users saw incorrect portfolio data. Backend couldn't fix it. I redesigned the architecture.
99.9%Accuracy
Dropin consumer queries
